VPN is an excellent tool that you can use to enhance your online privacy and security. However, you may be surprised to learn that many VPN companies collect tracking data on their websites.
So why do so many VPN platforms collect cookie data on their sites? Does this mean that VPNs themselves collect tracking information?
Why do VPN websites use tracking?
When you visit a website, a lot more happens behind the scenes than you might think. The back end goes beyond complex coding languages, sleek graphics and carefully written copy that work together to make the front end stand out.
In fact, it is not only the developer whose job it is to build the site. The team behind most e-commerce websites usually includes a marketing professional or department. Their job is to work with the developer to attract visitors to the site and keep them long enough to make a decision.
Whether it sells shoes, video games, or cleaning products, many of these sites use tracking as a way to collect details about visitors, the people who buy its products, and where customers have visited. learned about them. Marketing professionals analyze this information to narrow down their strategy and tailor it to their target customers.
Additionally, the Site may employ trackers to talk to third-party sites such as Google by using cookies or pixels. This way the advertising giant will show you the ad as a reminder that you once showed interest in its product or service. Some cookies may also reveal other information about you to the e-commerce website; For example, if you are a LinkedIn user.
Like any business, VPNs also need to market their services. That’s why marketing teams have adopted this common strategy because of its effectiveness.
Does this mean use real VPN tracking?
Just because a company uses a common marketing strategy to sell its VPN, it doesn’t mean that its product will collect and log information about you.
For example, when you visit the NordVPN website, you immediately know that it has tracking. It displays your IP address and ISP at the top to show that your current setup isn’t protecting you from sharing that data with trackers. You can also see what tracking measures the website uses when you click on its Cookies Policy.
The company keeps its use of trackers on the website a secret. However, implementing a very general marketing strategy does not mean that the company collects and uses your data through its VPN.
Nord’s policy on the matter is transparent. When using NordVPN services, which include website and account login, the Company processes certain data for technical, analytical and marketing purposes. It also explains why this happens and how you can opt out of certain settings within the app.
Despite requiring the VPN to process some data to do its job, or for Nord to make corrections, Nord guarantees a strict no-logs policy when you are using the service’s VPN, i.e. “Your Internet activity while using NordVPN services is not monitored, recorded, logged, stored or passed on to any third party.”
Thankfully Nord, like many other VPN companies, explains what it does with your data so that you can do what you think is best in order to make an informed choice. Yes, it’s also a matter of trust, but so is the story of many of the apps and devices you use on a daily basis.
MUO Exclusive: Enjoy big savings and a 30-day money-back guarantee from NordVPN!