Whether you are an entrepreneur or a corporate professional, you should have a business card to help you network. However, as we transition from traditional physical workspaces to online, remote and virtual work, so should our business cards.
After all, if you’re attending a virtual summit, you have no way of handing the physical card to someone who is on the other side of the world. So, if you have some creative streak, why not create it yourself?
Here’s how you can create a digital business card (that can double as a printed one) using Adobe Photoshop.
1. Prepare Your Information
Before diving into Adobe Photoshop, the first thing you should do is prepare your information. Before you start creating and sending your digital business card, you need to make sure you have the correct credentials.
In addition to the basics, such as your name, company and position, you should also add your contact details. If you primarily transact online, you must have at least your email address. You should also prepare your professional social media profiles, especially those with customized links, to make it easier for people to reach you.
If you have accounts on multiple platforms, you can use a link landing page to make it easier for people to find you on their preferred platform. You can also use URL shortener to customize your links and make them look professional. And if you want to print your digital business card, it can be useful to add a QR code to make it easier to scan.
Those with a physical location and whose customers contact them via telephone should also add their address and mobile or landline number.
2. Set Size and Layout
Most printed business cards have a standard landscape layout of 3.5 x 2 inches. This dimension is similar to that of credit cards and driving licenses, as their primary purpose is to be easily carried in purses and wallets. If you’re making a digital business card that you want to print physically as well, you’ll need to follow this convention.
To get started, open Adobe Photoshop. On the top menu bar, click File > New. Alternatively, you can press Ctrl + N to open a new document window. From there, go to the right column and select Inches from the dropdown menu under the Width section.
Then you need to type in your preferred dimensions—let’s use 3.5 x 2 inches in this example. Under Resolution, type 300 and make sure Pixels/inch is selected in the dropdown menu next to it. Once you have entered the correct details, go ahead and click on Create.
Remember, the numbers above are the minimum ideal solution for your file. You can choose a larger custom resolution or change it to a portrait layout if you want to create something unique.
3. Choose a Nice Design
If you’re good with graphics, feel free to create your own design on Adobe, but you can also find many templates and designs online if you don’t know how to make one yourself. You just have to follow one rule when choosing a design: it should be neat.
While it doesn’t have to be a single color or completely minimalistic, avoid using complicated shapes and patterns on your cards. This can distract the person looking at your card and make your details difficult to read, easily defeating the purpose of sharing your credentials.
Once you’ve settled on a background image, you’ll need to open it in Adobe Photoshop. Then, select the entire image by pressing Ctrl + A or clicking Select > All. Then you need to copy it by pressing Ctrl + C or by going to Edit > Copy.
After copying the file, return to your original Photoshop file and press Ctrl+V or choose Edit > Paste to keep the background image.
4. Include your logo and photo
For most pros, you don’t need to include your photo on your card. After all, your profile picture is generally irrelevant unless you’re a model or artist. It is more important to add your company logo and make it stand out. That way, people who have your business card will automatically associate you with your company.
To insert your company logo, you can repeat the same steps as in the previous section—open the image file and then copy and paste it into the file you’re working on. You will then need to resize it to make sure it is the correct size on your business card.
To do this, press Ctrl + T while making sure the logo layer is selected. Alternatively, you can go to Edit > Free Conversion to resize your image. Once you activate Free Transform, your logo will be bound to a blue box with a white anchor point.
Simply grab any anchor point to resize the image as you wish. You should also make sure that the Keep aspect ratio icon is selected on the top toolbar to avoid distorting your logo.